How we collect, use, and protect your personal information
Last Updated: 15 May 2025
Southall Assistance Ltd ("we", "us", "our", "Southall Assistance") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website southall-assistance.co.uk and our services.
We are a data controller registered with the Information Commissioner's Office (ICO) in the United Kingdom. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website and services, you consent to the collection and use of your personal data as described in this Privacy Policy.
We collect several types of information to provide and improve our services:
| Data Type | Examples | Purpose |
|---|---|---|
| Identification Data | Full name, date of birth, gender | Booking processing, identification |
| Contact Information | Email address, phone number, postal address | Booking confirmation, customer support |
| Travel Documentation | Passport details, visa information | Flight booking, border compliance |
| Payment Information | Card details, billing address | Transaction processing |
| Travel Preferences | Seat preferences, meal requirements | Service personalization |
We may receive information from:
We use your personal data for the following purposes:
| Purpose | Legal Basis | Data Used |
|---|---|---|
| Processing bookings and payments | Contract performance | Identification, contact, payment data |
| Customer service and support | Legitimate interests | Contact information, booking history |
| Marketing communications | Consent or legitimate interests | Email address, preferences |
| Legal compliance | Legal obligation | Identification, travel documentation |
| Website improvement | Legitimate interests | Usage data, technical data |
| Fraud prevention | Legitimate interests | Payment data, IP address |
We may share your personal data with:
We may disclose your information if required by law, regulation, or legal process, including to:
In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the new entity.
Some service providers may be located outside the UK. We ensure appropriate safeguards are in place for international data transfers, such as Standard Contractual Clauses.
We implement appropriate technical and organizational measures to protect your personal data:
While we take reasonable precautions, no security system is impenetrable. We cannot guarantee absolute security of your data.
We retain personal data only as long as necessary for the purposes for which it was collected:
| Data Type | Retention Period | Reason |
|---|---|---|
| Booking information | 7 years from travel completion | Legal and financial compliance |
| Marketing data | Until consent withdrawn | Marketing communications |
| Customer service records | 3 years from last interaction | Service improvement |
| Website analytics | 26 months | Website optimization |
| Financial records | 7 years | Legal requirement (HMRC) |
You have the right to request copies of your personal data (Subject Access Request).
You have the right to request correction of inaccurate or incomplete data.
You have the right to request deletion of your personal data in certain circumstances.
You have the right to request restriction of processing in certain circumstances.
You have the right to receive your data in a structured, machine-readable format.
You have the right to object to processing based on legitimate interests or direct marketing.
You have rights regarding automated decision making and profiling.
To exercise any of these rights, please contact us using the details in Section 10. We will respond within one month of receipt of your request.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK data protection authority.
We use cookies and similar technologies to enhance your browsing experience. For detailed information about the cookies we use, please see our Cookie Policy.
You can control cookies through your browser settings. However, disabling cookies may affect website functionality.
Our website may contain links to third-party websites. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of other websites. We encourage you to read their privacy policies.
Our services are not directed to children under 16. We do not knowingly collect personal data from children under 16. If you believe we have collected data from a child, please contact us immediately.
Data Protection Contact: Nasar Iqbal (Director)
Email: privacy@southall-assistance.co.uk
Phone: 020 4615 3363
Address: Unit 2 Shay Lane Works, Halifax HX3 6SF
Company Registration: ******62
We may update this Privacy Policy periodically. We will notify you of significant changes by posting the new policy on our website with an updated "Last Updated" date. We encourage you to review this policy regularly.
By using our website and services, you acknowledge that you have read and understood this Privacy Policy.
This Privacy Policy was last updated on 15 May 2025.